National Smile Month

National Smile Month, run by the British Dental Health Foundation, is a UK national awareness programme which will celebrate its 40th Anniversary in 2016. It is delivered through public relations, dental practices and educational institutions. The campaign promotes three key messages:

1. Brush your teeth last thing at night and on at least one other occasion with a fluoride toothpaste;
2. Cut down on how often you have sugary foods and drinks;
3. Visit your dentist regularly, as often as they recommend.

Participation has been shown to increase year-on-year. An on-going evaluation takes place throughout the campaign to check progress towards achieving objectives, to allow re-focusing of efforts in certain areas, demonstrating activity effectiveness, and ensuring cost efficiency. This is followed by a full evaluation at the end of the campaign.